Loyalty and Retail Media Integration Let’s be real—most brands are leaving value on the table. Why? Because they’re keeping loyalty programmes and retail media in separate silos. That’s a mistake. A BIG one. But also, a difficult problem to solve. If you're serious about growth, it’s time to think bigger — more connected, more strategic. When loyalty and retail media join forces, brands don’t just see incremental improvements. They unlock exponential performance. Retail Media

I firmly believe that gamification powered by LiveOps has the potential to significantly elevate loyalty programmes by creating dynamic, personalised, and real-time engagement opportunities for members. LiveOps introduces the ability to design missions, challenges, streaks and other mechanics adapt based on customer behaviour, ensuring continuous excitement and sustained participation. These mechanics allow programmes to go beyond static rewards, fostering emotional connectio

Differentiating a loyalty program lies in a strong Program Concept  that connects deeply with the brand’s vision and customer expectations. This concept should create a narrative that aligns with the brand’s identity, fostering an emotional connection. While foundational loyalty mechanics such as tiers, rewards, and retention strategies remain consistent across programs, the way these elements are combined creates differentiation. Gamification powered by LiveOps introduces dy

To align program goals with business objectives, loyalty programs should directly support key business metrics such as revenue growth (AOV & AOF), customer acquisition and improve retention. This requires a clear understanding of the overarching goals of the business and designing loyalty initiatives that contribute to these goals. Cross-functional collaboration ensures alignment, while data-driven decision-making helps track progress and refine strategies. Programs should ba

With all the buzz around AI, I’ve been pondering over if and how loyalty program structures will change in the future. The question is around Personalized vs. One-Size-Fits-All constructs and Dynamic vs. Static Rewards or Benefits. We know that in general traditional loyalty programs often have fixed program structures, where members progress through these predetermined tiers by meeting various criteria either based on purchase frequency, spend thresholds, or currency accumul

When you think of customer loyalty, what comes to mind? For most executives, it’s likely the typical mechanics of loyalty programs—points, rewards, and incentives. But here’s a radical thought: customer loyalty doesn’t just start with your customers. It starts at home—with your employees. And if you’re not leveraging their voices, you’re sitting on an untapped gold mine of potential. Consider this: your employees are your most authentic advocates. Every single one of them has