When you think of customer loyalty, what comes to mind? For most executives, it’s likely the typical mechanics of loyalty programs—points, rewards, and incentives. But here’s a radical thought: customer loyalty doesn’t just start with your customers. It starts at home—with your employees. And if you’re not leveraging their voices, you’re sitting on an untapped gold mine of potential. Consider this: your employees are your most authentic advocates. Every single one of them has